News for 'Building Brand'

The Women in Rajinikanth's Life

The Women in Rajinikanth's Life

Rediff.com7 Jun 2018

A peek into the superstar's life.

London, Paris, New York, Shanghai... Here comes khadi!

London, Paris, New York, Shanghai... Here comes khadi!

Rediff.com19 Jul 2018

KVIC is keen to build an international footprint and is hopeful about signing up B2B agreements with at least 40 countries, to which end it has even registered a GI (geographical indicator) tag in the UK, Germany and Russia.

Want to get hired? Some tips for you

Want to get hired? Some tips for you

Rediff.com13 Aug 2020

'Working from home is stressful as there is a blur between personal and professional space.' 'We should not overdo the follow up and checking.'

ISL: ATK Mohun Bagan to retain green-maroon jersey

ISL: ATK Mohun Bagan to retain green-maroon jersey

Rediff.com10 Jul 2020

The board of ATK Mohun Bagan on Friday decided to retain the iconic green and maroon jersey which has been synonymous with the 131-year-old legacy of the football club. The name of the club will be changed to ATK Mohun Bagan, while the logo will have the iconic Mohun Bagan boat with addition of ATK to it.

Microsoft plans to set up Rs 15,000-crore data centre in Telangana

Microsoft plans to set up Rs 15,000-crore data centre in Telangana

Rediff.com28 Jul 2021

US tech giant Microsoft is in the final stages of talks with the Telangana government to set up a data centre with a total investment of Rs 15,000 crore. According to sources in the state government, the company has zeroed in on a land parcel near Hyderabad for the facility. "In the information technology (IT) space, Telangana is already seeing some major investments. "Microsoft is establishing its data centre here, and it may come out with a public announcement soon," said a source.

Consumer durables may see double digit growth in 2022

Consumer durables may see double digit growth in 2022

Rediff.com21 Dec 2021

The industry is expecting double-digit growth on a year-on-year basis, helped by a possible price correction after softening of raw material inputs and factors such as positive sentiments, pent up demand and improving economic conditions. Besides, a shift in consumer behaviour from price consciousness towards technologically advanced premium products with quality, value proposition and safety aspects leading to a rise in demand for home automation products is making the industry upbeat. With the government's production linked incentive (PLI) scheme for white goods, which has witnessed a committed investment of Rs 4,614 crore, in place, many manufacturers are gearing up to make the most out of the opportunity as well as take steps towards reducing their dependency on imports and make products more affordable.

Will come back with a bang in credit cards: HDFC Bank CEO Jagdishan

Will come back with a bang in credit cards: HDFC Bank CEO Jagdishan

Rediff.com19 Aug 2021

A day after the Reserve Bank of India (RBI) lifted its ban on HDFC Bank on issuing new credit cards, the country's largest private sector lender on Wednesday said it had resources and plans in place to "further reinforce pole position in the credit card segment" and that it would "come back with a bang". "We will aggressively go to the market, with not just our existing suite of credit cards but also new offerings in the form of co-brands and partnerships," Sashidhar Jagdishan, managing director and chief executive officer of HDFC Bank, said in a letter to his employees. The bank's management had earlier indicated that the lender had been sourcing liability customers aggressively over the past few months.

Coming soon, the Lamborghini home in next six months

Coming soon, the Lamborghini home in next six months

Rediff.com21 Dec 2019

The family that used to make the legendary sports car wants to bring the same design panache to luxury flats.

ASK KOMAL: Is drinking too much water a problem?

ASK KOMAL: Is drinking too much water a problem?

Rediff.com13 Dec 2021

Dietician Komal Jethmalani provides expert help.

How ITC plans to hit Rs 1 trillion

How ITC plans to hit Rs 1 trillion

Rediff.com12 Jan 2019

'We are certainly open to inorganic opportunities to grow.'

Minnal Murali Review

Minnal Murali Review

Rediff.com27 Dec 2021

It's not every day that you see a superhero in a lungi running over cars, bashing the bad guy and saving village folk, observes Divya Nair.

6 EXCITING online courses for millennials

6 EXCITING online courses for millennials

Rediff.com18 Jun 2020

From writing to UI design and digital marketing, these courses will help you identify your skills, polish them and guide to take the next big leap.

5 Skills To CHANGE Your FUTURE

5 Skills To CHANGE Your FUTURE

Rediff.com22 Jul 2021

Having the right know-how and being able to adapt to changing trendsd and industry shifts can make all the difference to how a business functions today.

What's the real value of a Facebook 'like'?

What's the real value of a Facebook 'like'?

Rediff.com7 Jun 2017

How does one measure the value of a 'like' in terms of two specific metrics, brand affinity/preference and brand purchase intent/loyalty?

'Amul is India's biggest FMCG company'

'Amul is India's biggest FMCG company'

Rediff.com17 Sep 2020

'We plan to touch Rs 1 trillion of Amul brand's turnover in the next five years.'

Ban on Chinese apps: Will Indian players' dream run continue?

Ban on Chinese apps: Will Indian players' dream run continue?

Rediff.com2 Jul 2020

The idea behind starting Chingari is not to build a TikTok clone but to position itself as a super app for India like WeChat.

Jio-BP partners with BluSmart to set up EV charging infrastructure

Jio-BP partners with BluSmart to set up EV charging infrastructure

Rediff.com9 Sep 2021

Jio-BP, the fuels and mobility joint venture between Reliance Industries and UK's BP, on Thursday announced a partnership with BluSmart - India's first and largest all-electric ride-hailing platform - to set up a network of commercial large-scale EV charging stations. As part of the partnership, Jio-BP will set up these stations for passenger electric vehicles and fleets across the country, the company said in a statement. "Through this partnership, both companies will collaborate in planning, development and operation of EV charging infrastructure, at suitable locations across cities where BluSmart operates," it said.

In its 2nd coming, Nokia learns to play the game

In its 2nd coming, Nokia learns to play the game

Rediff.com16 Nov 2018

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.

Ola reports first-ever operating profit of Rs 90 cr in FY21

Ola reports first-ever operating profit of Rs 90 cr in FY21

Rediff.com2 Nov 2021

Ola has reported its first operating profit of Rs 89.82 crore for 2020-21, even as the ride-hailing company's revenue declined 65 per cent to Rs 689.61 crore amid COVID-19 induced lockdowns. As per regulatory documents filed by ANI Technologies - the parent company of Ola - it had logged standalone operating profit (profit before finance cost, depreciation, amortisation and tax (EBITDA)) of Rs 89.82 crore in FY21 on a standalone basis, while it had registered a loss of Rs 610.18 crore in the preceding fiscal year.

Beware of Chinese honey!

Beware of Chinese honey!

Rediff.com26 Dec 2020

Chinese companies have 'designed' the sugar syrup which is used to adulterate honey so that it can pass Indian laboratory tests, reveals Sunita Narain.

OYO has mega expansion plans in India, Nepal

OYO has mega expansion plans in India, Nepal

Rediff.com13 Mar 2019

Currently, the company is present in over 259 Indian cities, with over 8,700 buildings (hotels and homes) and more than 173,000 rooms.

Ed-tech giant Byju's eyes $1 billion revenue in US by 2024

Ed-tech giant Byju's eyes $1 billion revenue in US by 2024

Rediff.com11 Aug 2021

Byju's has quietly moved into other global markets such as the UK, Australia and New Zealand. It recently launched operations in Latin America.

7 Ways To Include PROTEIN In Your Diet

7 Ways To Include PROTEIN In Your Diet

Rediff.com27 Oct 2021

Protein helps you build muscle, improve metabolism, and keeps you satiated for longer.

This path-breaking vaccine may win a Nobel, and it's for not Covid

This path-breaking vaccine may win a Nobel, and it's for not Covid

Rediff.com20 Oct 2021

The new malaria vaccine (RTS.S/ AS01, tentatively brand-named Mosquirix) is the very first one to offer immunity against a parasite -- specifically the plasmodium falciparum parasite, which is the deadliest of the five parasites that cause malaria.

Hero Moto to soon introduce retro-styled Harley-Davidson

Hero Moto to soon introduce retro-styled Harley-Davidson

Rediff.com19 Sep 2021

Leading two-wheeler maker Hero MotoCorp is going full throttle to launch a Harley-Davidson model with retro styling as it looks to enter a very profitable segment in the premium motorcycle space, according to a senior company official. The alliance between Hero and Harley-Davidson fructified last year after the iconic US two-wheeler maker announced discontinuation of sales and manufacturing operations in India, a decade after it started selling its premium bikes in the country. "There are two legs to the Harley tie up strategy. One of course is that we are the sales distributors for Harley bikes in India.

Soccer: Manchester United's Greenwood dropped by Nike

Soccer: Manchester United's Greenwood dropped by Nike

Rediff.com8 Feb 2022

Eriksen seeks return to 'normal life' with Brentford

The Indrani Vs Rahul Face Off

The Indrani Vs Rahul Face Off

Rediff.com7 Oct 2022

Rahul knew this was coming. That 'dirt' would be dug up.

Mahindra Holidays scouts for acquisitions despite pandemic

Mahindra Holidays scouts for acquisitions despite pandemic

Rediff.com28 Sep 2020

Mahindra Holidays & Resorts plans to have close to 5,300 rooms in the next 3- 4 years from the current 3,700 rooms.

My Dada Sunil Gavaskar

My Dada Sunil Gavaskar

Rediff.com25 Jan 2022

To watch Dada standing on the steps of the airplane ladder with a glittering trophy in hand was exhilarating, recalls Hemant Kenkre.

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